Posted by: Websites Direct | May 31, 2010

Drive Sales Through Increased Website Visibility


The top ten steps to improve your website’s popularity: 

  1. Content is King. The adage, “content is king”, has been true since the inception of commercial websites about two decades ago. Create well-written content that is relevant to your potential audience. Great content increases your website’s book marked pages (or favorites) and referred pages, and gains the confidence of your potential buyer. In addition, search engines like to send their own customers to pages that answer their searchers’ needs, and you’re valuable content holds greater standing in search engine visibility and rankings.
  2. Create video tutorials. Video popularity has skyrocketed with the success of YouTube, and their own success lies in its huge number of videos. YouTube’s video archives grew through the company’s development of novice-friendly tools for would-be videographers to upload their latest videos. YouTube then provided “embed” code for cut-and-paste ease of delivering embedded video right into your own website pages. Take advantage of YouTube’s user-friendly offerings by starting an account and getting your video content published.
  3. Transcribe your new video, and display the content right alongside the video. Again, written content is the stuff of good search effectiveness, and transcriptions of good video content provides a perfect resource. Additionally, your sight impaired visitors will greatly appreciate your attention to their needs.
  4. Start a Twitter account. Twitter can be a noisy place with lots of tweets floating across the Internet ether, but to visitors or customers following your tweets, you have an audience interested in your updates, new products, or musings that help them do better business. Remember, Twitter isn’t a one-way street. Make sure you “follow your followers”. Reading what’s important to them will give you a greater connection the next time you talk.
  5. Start a Facebook fan page. For some businesses such as night clubs, musicians, or artists, Facebook is vitally important to increasing your visibility. Create a “fan page”, so fans and admirers learn about upcoming events, announcements, or event ticket sales. Your fervent following may even inspire “friends of fans” to jump on the bandwagon providing an opportunity to grow your base. Do make sure you make frequent updates with new and relevant posts.
  6. Blog. Blogs are personal musings and help give your customers of sense of the people behind the business. Even larger companies should invite participation by in-house staff. It’s nice when customers get to know the personal side of the support person with whom they work, and they can provide opportunities for more meaningful relationships.
  7. Publicize your blog. If nobody knows the blog exists, what value does it offer? If you consistently let others know a new blog entry exists, you’ll begin to see readership rise. As an aside, make sure you’ve got an RSS feed available, so your visitors can “subscribe” to your blog’s feed and receive updates through their new smart phone or other feed reader.
  8. Create an email signature . A “signature” is appended to the bottom of each email and contains your web or blog address, Facebook page, and/or Twitter account. Of course, don’t forget to include contact information if you want to welcome phone calls from new and potential clients.
  9. Take heed of search engine optimization (SEO) basics. You’ll want to make sure you use title tags for all your website pages, good headings and subheadings, and other basic SEO tools. This is an easy but vital step in good search effectiveness. For our clients, all websites are created in editable format to make this effort easy. Use your blog’s tools for the same purpose.
  10. Analyze your stats, SEO effectiveness, rinse, repeat. There are a number of website analytics programs such as Google’s SEO tools that will give you a breakdown of your visitors, how they found you, how long they stayed, and their geographic location. Use these web development tools to help tailor your search effectiveness. It’s also important to know if your great content is being “indexed”, or found, by search engines. To test, simply cut and paste a sentence or two of your unique content from a sample website page and plug it into different search engines. If your site is displayed in the search results, you know the page is indexed. Make sure you try this on a few interior pages of your site to see if search engines crawled from page to page. If not, you’ll want to make sure you offer clickable site maps from the home page. For a more comprehensive test, try plugging in a few key phrases–sample terms that summarize the content of the page you’re testing. If your site pops up again, you’ve done a superb job! If you don’t, keep on plugging at the steps above.

If you are interested in learning more please go to our website or contact us at moreinfo@websitesdirect.net . We love to help our clients succeed!

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Responses

  1. Hi Rachelle,
    Thank you for this outstanding article.
    Please keep them coming.


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