Posted by: Websites Direct | July 17, 2012

Exceptional Service vs. great or good service

Exceptional service is much different from just providing a service or a good service.  Exceptional service means going above and beyond what is expected of your average company and standing out from the competition.  Consistently go above and beyond what’s expected by providing success stories, qualified referrals and testimonials about others.  Stories are remembered while facts and figures are forgotten.  If you can create an exceptional experience for a client, they will more than likely tell that story to their friends and other prospective customers who will in turn spread the word.

Action Item:  Look at your past couple of referrals or new clients you just worked with.  Were they return customers?  If they are, why?  If they are new, what are you going to do that would be memorable to that customer?  Would they refer their friends and business associates to you?  If not, why not?  Don’t forget to get feedback.  Whether feedback is good or bad, it can only help you grow your business.

Contact us if you would like to visit a local networking group in your area or want to learn more on how you can provide exceptional vs. great service and create a memorable experience for your clients.

Posted by: Websites Direct | July 17, 2012

Want a Great Company Reputation? Earn it!

Do you know what your reputation is?  With all the different social media and good and bad comments on products, service and experience, are you afraid to be listed?  Many of you may be reluctant to get online due to the possibility of negative reviews but this is a myth.  The reality is that social media will help your business show up online whether there are negative or positive posts.  You just have to be sure to respond to the negative posts in a positive manner so others can see that you are exceptional!  Use these types of postings as opportunities to show others how you handle situations and go above and beyond what other companies may do.  Use this to create your great reputation and showcase how you are one those companies who post everything – not just the good about your company.  Social Media, word of mouth advertising and stories will all determine your future and equal your reputation.  What are you doing to create an exceptional vs. great or good reputation in your industry?

If you need help or ideas on how to give your company a better online presence, please contact us.  Have a great day.

Posted by: Websites Direct | April 2, 2012

SEO and Sticking With the Basics – Sometimes less is more….

So many new technologies keep coming out and so many new suggestions on how you can get your website to be on the main page but everything always goes back to the basics which are:

1.  Meta Tags –  are a MUST for getting your site listed with the correct keywords/phrases. The content that is positioned in the top portion of your meta tags or source code of your web page will be given the most prominence.  These are your Title and Description section.  I see so many sites without any of these and they are losing out.

2.  Alt-Tags – these are the description of those pictures you are using.  Use the alt-text section to match up the keywords in your meta tags and let the search engines know those are the reason your site exists!

3.  Keep these same keywords and phrases in the first part of your website.  Some people use the <H1> tags or header tags to accentuate keywords.

Be careful not to overdue it!  If you barrage the search engines with too many keywords and phrases and pages, then you will get punished since it will be considered spamming.  Use best practices when creating your website and remember to keep the keywords and phrases in your text content on the main page and be sure your information is relevant to the reader so you get listed higher in the search engines.

Contact Websites Direct to learn  more or get a FREE SEO report on your website today.

Posted by: Websites Direct | August 1, 2011

Using WordPress as a website

I am posting this blog since I am taking a WordPress class to learn more about the backend aspects of WordPress and how to use it as a website and blog combined.  I think clients would like to have the option of editing their own websites and this seems like a great way to go.  Stay tuned for more information as I learn it.  Let me know if you think people would be interested in having a WordPress website by taking the poll. 

Posted by: Websites Direct | March 12, 2011

Meta Tags – What are They?

Meta tags are very important to a website and one of the aspects that many people don’t know about.  Your title tag is the most important and is what shows up in your computers browser window and in the online search engine results.  It is in the source code of your website and looks like this: <title>Websites Direct – web design services in Denver, CO</title> You can view your meta tags by clicking on the toolbar at the top of any computers website browser when you are on a site.  Click on ‘view’ then choose ‘source’ and a new window will pop up with the source code of the website.  You will see the meta tags in the first part of the code.  Some will just have a title tag and others will have all the necessary meta tags to be found in the search engines.  Why are these tags important?

1.  The title tag along with the keywords are used in search engines like Google, Bing, Yahoo, etc. to rank your website.  If you are selling computers then your title and meta tag keywords would have to do with computers so online purchasers looking for computers online can find  you.  If you don’t have these tags, how will you get found?

2.  The title tag usually has to be within a certain amount of characters. You want to be sure your title tag, keywords and content of the page match for the best search engine ranking.

3.  You want to try and target specific areas.  If you do business in Denver, Co then be sure to add that into your keywords.  It is  much easier to get ranked in the search engines if you are more specific.  You can create separate pages for targeted keyword rankings and should have separate meta tags on pages that have different information.

As you can see, there is a lot to learn about meta tags.  This is a basic overview of how important they are to a website.  Be sure to ask your web designer if they include these tags in the website.  If they do not, ask them how your website will be found in the search engines!  Websites Direct, LLC includes your meta tags and also submits to the top search engines.  We also set you up with a Google business listing which helps you start getting listed in the Google search engines immediately.

Are you keeping up with your competition?  Do you know what your website meta tags look like?  If you have any questions or want a free website report, contact us and we will let you know how your website is doing.  Have a great day!

Posted by: Websites Direct | February 23, 2011

70% of Larger Small Businesses have Websites – Do You?

When it comes to small businesses having a website, size really does matter.

The larger the size of a small business, the more likely it is to have a website. The smaller the business, the less likely it is to have a website.  This being said, do you want to look like a larger business or small business?

According to a survey conducted in September 2008 by Barlow Research of 680 small businesses, drawn from the Dun & Bradstreet list, ranging in size from $100,000 to $10 Million in annual revenues, here is the overall breakdown:

49% of small businesses – currently have a Web site

13% of small businesses – do not have a Web site but plan to within the next 12 months

38% of small businesses – do not plan to have a Web site within the next 12 months

However, averages can mask the true picture.  If you break down the Barlow Research numbers by size of business, the data gets really interesting.

Percent of businesses that have a website, by annual sales size: 

45% – Revenues of $100,000 to $499,000
49% – Revenues of $500,000 to $999,000
69% – Revenues of $1.0 Million to $2.49 Million
67% – Revenues of $2.5 Million to $4.9 Million
73% – Revenues of $5.0 Million to $10 Million

And what about midsize businesses? For businesses with revenues of $10 Million to $500 Million in size, 84% have websites.

This data could suggest that businesses with websites are more successful and shows the importance of a website but, not necessarily.  Here are a few points:

(1) When marketing Web-related services to small business prospects, one size does not fit all. It’s tempting to lump all small businesses together, but as the data shows, you will want to make distinctions based on size of the business. There are huge differences between a business with $120,000 in annual revenues, and one with $5 Million in annual revenues — even though both are called “small businesses.” There are differences in how big their expense budgets are; the benefit to be derived from having an online presence; and so on.  This being said, a smaller business can still have a smaller website presence vs. the thousands of dollars spent for a high-end big business site.  The nice thing about websites is that you can spend as little or as much as you want but still have an online presence.

(2) Consider the needs of the business. If you are selling an item then a website is a MUST vs. someone in an industry like an elevator repairman that works for a union who doesn’t need a website.  This being said, just about anyone can benefit from having a website or blog if you want the world to know about you.  If you don’t, then stay off the internet.

(3) An easy example to use is a hotel who wants to promote their specials.  Hotel ‘A’ doesn’t have a website and is relying on word of mouth and advertising in their hotel to let people know about their specials.  Hotel ‘B’ has a website with a web form that allows people to sign up for special deals so e-mails all the potential customers about the promotion.  Hotel ‘B’ also adds the promotion to their website and re-submits to the search engines so anyone looking for hotels can see the special deal Hotel ‘B’ has going on.  Hotel ‘B’ can also offer discounts for signing up with their newsletter so they can acquire e-mail addresses to keep in front of potential customers.  There are a lot of things you can do with a website and it is an easy way to market to the WORLD vs. the small area by your hotel if you don’t have a website.

Websites are constantly changing and in today’s world, having a website is a very important part of most businesses – If you don’t have one, you may not be taken seriously.  A website can make an at-home business look like a multi-million dollar business or, if you have a bad site or non-updated site, you can make a multi-million dollar business look like a garage business.  There are also many new technologies out there that allow the client to update their own website which saves them money if they have the time.  Look for my next article on what questions to ask a website designer so you can make an informed decision when you pay for your next website. 

In the meantime, start looking at competitors websites and ask yourself this question, “does my website look professional and is it updated?  If someone was searching for my business online, would they be inclined to choose my business over my competitors based on how my website looks?”  I always research the competitors websites to get an idea of how high-end the site needs or doesn’t need to be since sometimes the competitors websites are horrible so you can purchase a very affordable website that will still blow away the competition.

Check back regularly for more information on cost of websites and what to look for in a website designer.  Have questions?  Contact me or post a comment and I will respond as soon as possible.  Have a great day!

Websites Direct, LLC – some article information from an article by: Anita Campbell

Posted by: Websites Direct | October 12, 2010

A short video on how local search engines work

This video explains more about how local search engines work.  Enjoy!

https://websitesdirect.wordpress.com/2010/10/12/a-short-video-…h-engines-work/

This is the question Website Direct, LLC  is asked most when we do our website optimization special, “How long will it take for you to show me results?” Typically, the answer varies based on how old your site is and much competition there is for high volume keywords.  Tthere are considerably more elements to this answer like age of domain name and website, etc. but these are the main two factors.

If you just purchased your domain name and have a new website, it will likely be difficult to gain the necessary “trust” for rankings for your competitive terms for at least three months, but often closer to six to nine months. There is really no magic time frame unless you are willing to pay a SEO/SEM service that guarantees first page placement.  For the sake of this article, we are assuming you are doing ‘organic’ listings and not PPC.  Also, if the SEO infrastructure is not set up properly from day one then you will be dead in the water before you even start!

If we are doing a redesign or new SEO, setting unrealistic expectations will only lead to disappointment. Not only should SEO professionals take time to explain the best and worst possible scenarios, but these projections should be updated as crawling and indexing patterns get established.

How Quickly Do Search Engines Crawl/Index a Redesigned Site?

From our experience, when we launch a website we automatically create a Google listing which typically gets you listed within 12 hours.  We are not sure of the time on Bing and Yahoo but assume is close to Google’s.  Getting listed does not mean  you are on the main page and is dependent on how many others are using the same keywords/phrases.

How Difficult is it to Maintain Current Rankings After Launch?

For new domains, brand terms should rank after the first crawl but not typically first on a page but, a unique brand name should have relatively no problem ranking first in a short period of time.

If you have a website but are not sure if your page is optimized for the search engines, contact us for your FREE website report card.

Did you know that over 72% of people click on natural SEO powered Google results?  Search Engine Optimization gives you better search engine placement for visitors who are searching for products and services like yours on the Internet.

Unfortunately, only 7% of all websites are visible by the search engines according to a recent StatMarket.com study. Most web sites are not properly optimized for maximum search engine visibility. Even worse, most companies don’t have an overall marketing plan to raise their site’s search engine visibility.  What is the Solution?

 Search Engine Optimization & Analysis is the first step so you can find out what areas can make your website more visible on the search engines. Have the Search Engine experts at Websites Direct, LLC  analyze, optimize, and manage your Search Engine Optimization campaign to help you generate more leads and sales forr your company.

Your new Search Engine Optimization (SEO) campaign will provide you with a long term increase in targeted traffic and qualified visitors to your web site.

Contact us for your FREE website optimization report and see how your site ranks today!

Search Engines

Search Engines utilize a software, often referred to as a Robot or Spider, which crawls the web in search of new or updated pages to index. They constantly crawl the web until they have indexed every page. When submitting your web site, you will only be required to enter your URL or website address and the robot will spider your site and record the full text of every page within your site. It will continue on and follow any external links you may have on your site and eventually index every site on the Web.  We use a sofware that will submit your website pages to the search engines for you and optimize your meta tags so the ‘spiders’ know how often to come back and update your website information.

Although the spiders will eventually find your site, it may take quite some time. Submitting your URL will speed up the process.

Directories

In order for your web site to be listed in a directory, you must register it. They do not search and index the web or spider your web site. You must fill out a form and manually submit each page of your web site.

Directories are usually set up in categories and subcategories and will contain a “Add URL” link within each category. To register your web page, browse through the categories until you find an appropriate category for your site, then go to the “Add URL” link and fill out the submission form.

At Websites Direct, LLC we take care of all the above and more for you with all of our website packages – after all, what good is a website if nobody can find it!  Contact us for more information or if you want a free consultation to see how your website can get found online today.

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